This shampoo awakens the senses while gently cleansing and instantly revitalizing and brightening dull, lifeless silver, gray or white hair. It adds shine and effectively erases yellow or brassy tones on highlighted or blonde-tinted hair. Specially formulated with color-enhancing chamomile and lavender. Features Compressed Formula Technology. CFT enhances and expands the user's sensory experience. Use 30-50% less product, and achieve twice the performance. Final product not tested on animals. Made in USA.